Commercial Category Manager

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Are you ready to drive the Fast Food portfolio in Lantmännen Unibake Denmark Frozen?

As Category Manager, you are responsible for our portfolio of frozen fast food bakery products to the Business-to-Business (BtB) market. Lantmännen Unibake is the European market leader within baked premium fast food carriers. In Denmark, the products are sold primarily through foodservice and convenience channels and through in-store bakeries in retail. In this position, you will get an exciting opportunity to increase top and bottom line growth within the category and launch strong concepts to the Danish market by tapping into the group’s market leading insights and assortment.

Successful performance and fast food expertise

As Category Manager, you are responsible for the financial performance in the fast food category through continuous optimization of the portfolio and by creating blockbuster product launches. You act as the expert who meets customer requirements and identifies market opportunities by being on the forefront of consumer trends. To make this happen, you grow close partnerships with internal and external experts in the fast food, fast casual and street food business.

Your tasks focus on development and execution of category plans, business cases for new products and concepts, portfolio management and NPD or sourcing projects. Furthermore, you work closely with the sales team on customer requests, and you follow competitor movements and monitor product quality on an ongoing basis. Finally, you lead or participate in relevant projects across categories.

In this role, you enjoy great interaction throughout the business from sourcing to production and, on a daily, basis, you work closely with colleagues from the commercial teams. The position reports to the Marketing & Innovation Director of Lantmännen Unibake Denmark Frozen and you will join a winning team of four dedicated colleagues. You can expect travel activities within Denmark that requires you hold a driver’s license and have a car.

Analytical, strategic and passionate team player

You have a minimum of five years’ experience as Category Manager or Product Manager – ideally within BtB – and you have been in charge of category development in a food company. You have in-depth knowledge of the entire value chain and experience from companies with own production. Adding to this, you have a commercial education at master degree level and a strong proficiency of the Danish and English languages.

To be successful in the position, you thrive crushing data and you have solid experience in turning market insights into strategic and tactical recommendations. The fast food category is dynamic by nature but you work structured and holistic when executing your projects. You possess strong business acumen and you are recognized as a savvy BtB sales and marketing profile. 

 We are looking for a team player, who identifies with the Lantmännen Unibake corporate values of Openness, Holistic View and Drive, and a person who will contribute to the success of the entire Marketing & Innovation. Using your stakeholder management skills, you engage colleagues across the organization and your dedication and passion for your category enables you to implement value-adding activities.

Grow your career with Lantmännen Unibake

We are part of an international company with headquarter in Copenhagen and there will be plenty of opportunities to pursue an international career. We are looking forward to receiving your application and as we assess applications on an ongoing basis, we will close the recruitment when the right candidate has been identified. If you have any questions regarding the vacancy, you are welcome to contact Marketing & Innovation Director Mikkel Andersen, phone number 23 68 54 41.


Lantmännen Unibake er en international bagerikoncern, der er markedsleder på sit felt, og som producerer og leverer frosne og friske bagerivarer til foodservice og detail. Vi servicerer vores kunder døgnet rundt og verden over og er drevet af et stærkt ønske om at styrke og udvikle vores kunders forretning ved at levere produkter og innovative løsninger af høj kvalitet. Alt, hvad vi gør, er forankret i høj fødevaresikkerhed og en grundlæggende omtanke for den natur, der omgiver os, og som vores ejere lever af.

Fra det internationale hovedkontor i København driver vi 36 moderne bagerier i 16 forskellige lande – vores danske bagerier ledes fra lokale kontorer i henholdsvis Hvidovre og Horsens. Lantmännen Unibake står bag en række velkendte brands som Schulstad, Schulstad Bakery Solutions, Hatting, Bonjour og mange andre. Vi beskæftiger 6.000 medarbejdere i 21 lande og omsætter årligt for mere end EURO 1,1 milliarder. Læs mere på