Lantmännen, a leading agricultural cooperative in the Nordics, and AGCO, a U.S.-based leader in agricultural solutions, have signed an agreement to increase long-term cooperation in Scandinavia. Focus of the cooperation is improved customer care and stronger service along with a full-range of premium products.
The increased cooperation means that Lantmännen will focus its machinery business to the Swedish market and the AGCO brands. Next to Valtra, Lantmännen will be able to offer customers Fendt’s full product offering, including combines, balers, forage harvesters and hay tools.
“The strengthened cooperation with AGCO will provide us with a solid platform for growth and is part of our efforts to focus on developing the agriculture machinery sector in Sweden and thus create a more viable and profitable farming sector. A tight service structure, a broad product portfolio and a close collaboration with suppliers are the cornerstones of an effective machinery business that contributes to the profitability of our members’ farms,” says Håkan Pettersson, Senior Vice President and Head of Machinery Sector, Lantmännen.
With the increased cooperation Lantmännen will also assume import responsibilities for the full line product range of Massey Ferguson, but sales will continue with the existing Massey Ferguson private dealer network. In Norway and Denmark import of Valtra will be assumed by AGCO.
“We are very happy about the decision of Lantmännen to significantly extend our collaboration. With this agreement we are forming a very good base for further sustainable growth in Scandinavia. This long-term partnership with Lantmännen fits perfectly to our strategic initiative “Route 66” and we are very pleased to strengthen our cooperation with a cooperative owned by Swedish farmers”, says Dr. Rob Smith, Senior Vice President and General Manager for the region Europe, Africa and Middle East (EAME), AGCO.
Lantmännen will honor existing agreements with CLAAS, but will not renew them after they have expired. Lantmännen will however continue to service existing machinery and offer spare parts throughout the full life cycle.
For further information, please contact:
Håkan Pettersson, Senior Vice President and Head of Machinery Sector, Lantmännen, phone: +4610 556 1042
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural equipment. AGCO supports more productive farming through a full line of tractors, combines, hay tools, sprayers, forage equipment, grain storage and protein production systems, seeding and tillage implements and replacement parts. AGCO products are sold through five core equipment brands, Challenger®, Fendt®, GSI®, Massey Ferguson® and Valtra® and are distributed globally through a combination of approximately 3,100 independent dealers and distributors in more than 140 countries. Founded in 1990, AGCO is headquartered in Duluth, GA, USA. In 2014, AGCO had net sales of $9.7 billion. For more information, visithttp://www.AGCOcorp.com.